Requirement from Client:
- Logo Recreation
- Custom Designed Garments
- ScreenPrinted Illustrations
Objective: To redesign the overall company look, create a merchandise line that would increase sales and create a strong visual impact for their 30,000 attendees
Old Logo: New Logo:
KANIA redesigned the logo and created a customized brand look including 9 styles for men and women. An overview shot of the festival became the inspiration for the KANIA x RBC Bluesfest Merchandise Line. It had a huge impact and gave the attendees a wearable souvenir that they can continue to wear after the festival was over.
**Images and flats from the KANIA for RBC Bluesfest collection.