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CASE STUDY

Here's an Example of KANIA Custom Design
Company: KANIA x RBC Bluesfest 2015 

Requirement from Client:

  • Logo Recreation 
  • Custom Designed Garments 
  • ScreenPrinted Illustrations 
  • Deliverables 

 

Objective:  To redesign the overall company look, create a merchandise line that would increase sales and create a strong visual impact for their 30,000 attendees

Old Logo:                                                                New Logo:

 

KANIA redesigned the logo and created a customized brand look including 9 styles for men and women.  An overview shot of the festival became the inspiration for the KANIA x RBC Bluesfest Merchandise Line.  It had a huge impact and gave the attendees a wearable souvenir that they can continue to wear after the festival was over.

 

**Images and flats from the KANIA for RBC Bluesfest collection.

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